Specialized consultancy for brands seeking commercial expansion in Brazil
We help brands expand and successfully enter the Brazilian market by offering specialized consultancy to facilitate the commercialization of their products and services.
For industries looking to commercialize their products and expand their business, BR IN Consulting is the ideal company to help your business grow quickly, sustainably, and securely within the Brazilian market.
Who are we?
Consulting company focused on industries seeking to commercialize their products and expand their business in the Brazilian market.
Headquarters located in São Paulo/SP. Biggest economic center of Brazil.
Strong relationships with major RETAILERS and DISTRIBUTORS throughout Brazil.
Team with vast experience in large, globally renowned multinationals.
Rigor and expertise of large Multinationals
Flexibility and boldness typical of startups
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SERVICES
What we do for your business
CONSULTING
Mapping the Product's Market Profile in Brazil
Feasibility Study; Market Research; Product Adaptation; Segment Identification; Consumer Profile.
Commercial Policy Aligned with Product Strategy and Target Market
Commercialization Strategy; Positioning Analysis;
Value Proposition; Pricing Study.
Trade Marketing Plan and Communication Strategies
In-store Merchandising; Client Trade Book; In-store Promotions; Samples; Promotional Partnerships; Trade Show Participation; Sales Promoters and Creation of Promotional Materials.
Product Commercialization Channels
Negotiation with Retailers and Distributors; Channel Mapping; Distribution Strategy; Partnership Development.
Ongoing Support
Performance Monitoring; Incentives and Bonuses; Sales Data Analysis; Trade Marketing Reports.
Risk Management
Risk Analysis; Contingency Planning; Risk Mitigation Strategies.
COMMERCIAL
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BRAZILIAN MARKET
U$
180 bi
TOTAL MARKET REVENUE
414.663
STORES
U$
40 bi
TOP3
RETAIL IN BRAZIL
20%
OF GDP
25%
OF FORMAL
JOBS
2,2 MI
COMPANIES
A U$ 180 billion market, in which only three major groups hold 22% of this revenue.
22%
OF
MARKET SHARE
In many other countries around the world, the Top 3 hold a much larger share of the total revenue
100%
PERU
91%
CHILE
80%
MEXICO
69%
COLOMBIA
51%
ARGENTINA
50%
FRANCE
41%
SPAIN
22%
BRAZIL
Section share in sales of imported products
Liquid groceries
36,5%
Dry groceries
23,4%
Works with
imported
products
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