Specialized consultancy for brands seeking commercial expansion in Brazil
We help brands expand and successfully enter the Brazilian market by offering specialized consultancy to facilitate the commercialization of their products and services.
For industries looking to commercialize their products and expand their business, BR IN Consulting is the ideal company to help your business grow quickly, sustainably, and securely within the Brazilian market.
Who are we?
Consulting company focused on industries seeking to commercialize their products and expand their business in the Brazilian market.
Headquarters located in São Paulo/SP. Biggest economic center of Brazil.
Strong relationships with major RETAILERS and DISTRIBUTORS throughout Brazil.
Team with vast experience in large, globally renowned multinationals.
Rigor and expertise of large Multinationals
Flexibility and boldness typical of startups
=
+
See more about BR IN
SERVICES
What we do for your business
CONSULTING
Mapping the Product's Market Profile in Brazil
Feasibility Study; Market Research; Product Adaptation; Segment Identification; Consumer Profile.
Commercial Policy Aligned with Product Strategy and Target Market
Commercialization Strategy; Positioning Analysis;
Value Proposition; Pricing Study.
Trade Marketing Plan and Communication Strategies
In-store Merchandising; Client Trade Book; In-store Promotions; Samples; Promotional Partnerships; Trade Show Participation; Sales Promoters and Creation of Promotional Materials.
Product Commercialization Channels
Negotiation with Retailers and Distributors; Channel Mapping; Distribution Strategy; Partnership Development.
Ongoing Support
Performance Monitoring; Incentives and Bonuses; Sales Data Analysis; Trade Marketing Reports.
Risk Management
Risk Analysis; Contingency Planning; Risk Mitigation Strategies.
COMMERCIAL
See more about BR IN
BRAZILIAN MARKET
U$
180 bi
TOTAL MARKET REVENUE
414.663
STORES
U$
40 bi
TOP3
RETAIL IN BRAZIL
20%
OF GDP
25%
OF FORMAL
JOBS
2,2 MI
COMPANIES
A U$ 180 billion market, in which only three major groups hold 22% of this revenue.
22%
OF
MARKET SHARE
In many other countries around the world, the Top 3 hold a much larger share of the total revenue
100%
PERU
91%
CHILE
80%
MEXICO
69%
COLOMBIA
51%
ARGENTINA
50%
FRANCE
41%
SPAIN
22%
BRAZIL
Section share in sales of imported products
Liquid groceries
36,5%
Dry groceries
23,4%
Works with
imported
products
BR IN TEAM
JÉSSIKA LINS
Co Founder & Operations Director
Born into a family of entrepreneurs, Jessika grew up in a dynamic environment that provided a solid foundation in business and an entrepreneurial mindset cultivated from an early age, always seeking innovative solutions and embracing new challenges with enthusiasm. With 10 years of experience in the market, she has developed a career marked by problem-solving skills and the ability to effectively tackle challenges. With over 5 years in multinational companies working in strategy and sales within the food retail and distribution sectors, she perfected her skills and gained a global business perspective, essential for addressing challenges in an increasingly interconnected market. Her passion for exploring the new, different cultures, and international experiences is a key pillar in her professional journey, strengthening her abilities in adaptation, cross-cultural communication, and problem-solving in multifaceted environments. Jessika is always looking for new opportunities to apply her experience, explore innovations, and contribute to the success of projects and organizations.
FERNANDA FROTA
Co Founder & Sales Director
Fernanda Frota is an engineer by training, with a solid 15-year career in sales, having worked at major multinational companies that are leaders in the food, beverage, consumer goods, and pharmaceutical sectors. Over the past 3 years, she has held the position of Head of Sales, responsible for launching the Food channel and creating and implementing the Go to Market strategy. During this period, Fernanda prospected and acquired new clients, consolidated existing ones, and led the development of the entire commercial strategy. Additionally, she built and developed a team from scratch, demonstrating exceptional leadership and business development skills at a national level. She brings with her a deep understanding of the bureaucratic processes inherent in large multinational companies, combined with the flexibility needed to create and implement innovative projects from the ground up. Fernanda is highly focused on delivering results, standing out for her agility, focus, effective communication, and ability to build strong relationships with clients across the country.
SEND US A MESSAGE
Fill the form and our team will contact you soon
